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Indifference nurtures hatred and hatred can breed violence, and yes, even genocide. We will not stand by. This is our Pledge.

Auschwitz Pledge Foundation’s mission is to take an active stand against indifference to discrimination in all shapes and sizes. We aim to support and empower those individuals and organisations that feel the same. Our goal is to make indifference a subject of public conversation as well as a target of action and develop means, tactics and strategies to eradicate it from the social landscape.

The people at the core of the Auschwitz Pledge Foundation have been custodians of living memory of the horrors of Auschwitz-Birkenau for years. We have learned that what culminated the Holocaust began with seemingly inconspicuous forms of discrimination. The hard truth is: bystanders facilitate discrimination and that is exactly what hatred needs to grow.

This was true historically, and remains a constant feature of social dynamics everywhere. What is worse – we are growing used to casual discrimination. At the Foundation, we are terrified to see it growing all around us, faster and stronger, as the 21st century progresses. All across the world indifference to manifestations of discrimination is on the rise. And — as always — they are fueled by indifference, detachment and inaction. We recognize the threat this entails.

As recalled by Holocaust Survivor Marian Turski:


Auschwitz did not fall from the sky.

We believe the problem we are facing is present here and now. We recognize that it will only get worse if we don’t act. We are convinced that education system, media environment and popular culture fail to teach about the dangers of indifference to casual discrimination. We want to change this.


Our goals

As a first step to eradicate indifference, we are holding The Indifference Challengea global competition to find and support innovative projects fighting indifference towards discrimination, especially racism, antisemitism, misogyny, as well as discrimination against migrants and refugees, and LGBTQIA+ people.

The competition was officially announced on 26th January, 2022, a day before the 77th anniversary of the liberation of the former German Nazi Auschwitz concentration and extermination camp. Applications will be accepted until 10th March, 2022.

Three most promising proposals will receive up to € 30.000 funding and long-term organizational support from the Foundation and Partners to develop and scale-up their projects. Over time we plan to create a movement of people and organizations against indifference and hatred. Successive batches of young peoples’ innovative projects and outstanding professionals from new tech, business, and education gathered around the Foundation will make a global community to empower others in their readiness to make a change.

We direct our Challenge to NGOs, startups, companies, public institutions, religious associations or informal groups from all over the world. We want to invite young creatives, scientists, and anyone who refuses to accept indifference around them to participate in The Indifference Challenge.

Join us and submit your project idea now.


Who we are

The people at the core of the Auschwitz Pledge Foundation have been custodians of living memory of the horrors of Auschwitz-Birkenau for years.


The Auschwitz Pledge Foundation Board

Piotr M.A. Cywiński

Joanna Subko
Board Member

Wojciech Soczewica
Board Member

Jacek Kastelaniec
Director General


The Foundation Council

Józef Wancer
Chairman of the Auschwitz Pledge Foundation
The honorary Chairman of BNP Paribas Bank Polska Supervisory Board

Paula Bruszewska
Co-Founder and CEO of Exempt From Theory Foundation (Zwolnieni z Teorii)

Jürgen Rüttgers
Former German Minister of Education and Technology,
former Minister President of North Rhine-Westphalia

Aaron Tamir
Executive Director of The March of the Living

Ekkehard Thiesler
CEO of KD Bank

Marek Zając
Chairman of Auschwitz-Birkenau Foundation

Mira Sun
Human Rights lawyer, former Korean Ambassador to Poland



BNP Paribas SA 100 000 EUR

BNP Paribas Bank Polska S.A. 100 000 EUR

Contact us

Feel free to reach us at info@auschwitzpledge.org with any questions regarding The Indifference Challenge.

For other inquiries contact us at communication@auschwitzpledge.org.

While thinking globally, the Foundation is based in Warsaw, Poland, where Auschwitz Pledge Foundation is an officially registered non-governmental organization.

Auschwitz Pledge Foundation
Mokotowska 56 / 9
00-534 Warsaw, Poland

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